Generating and capturing leads is always a tough task for exterior home remodelers . And once a lead is in, it is essential to be able to connect with the new customer. The communications technologies and communications styles are constantly evolving. This makes it critical for remodeling businesses to keep up with the trends and connect with their customers using their preferred communication methods.
Texting leads has become the favored and effective way for residential contractors. In fact, according to Mobile Monkey, 67% of people would rather communicate with a business via SMS than via email or phone.
Robocallers have caused sales teams across all industries to struggle connecting with leads. Consumers rarely answer the phone now, especially when they don’t recognize the phone number. People are also busier than ever and sometimes they simply just aren’t near their phone. According to Sales Leads, 80% of sales calls go directly to voicemail. Considering salespeople spend 15% of their day leaving voicemails, and response rates are 5%, much time and opportunities to make sales are wasted!! Calling, although not entirely obsolete, has taken a giant step back to make way for the new king of contacting leads: Texting.
Who doesn’t text these days? SMS has become a ubiquitous form of communication. Your friends and family text you. Your colleagues text you. And now its remodelers turn to text you! Only 48% of businesses are equipped to handle messaging, according to Intelligent Contacts. The fast-paced surge of technology has created a drastic change in consumer behaviors and communications styles. Thus, texting with its instant gratification and faster, shorter interactions has surpassed longer and slower phone conversations of the past.
Texting is easy and can be done at the customer’s convenience, with minimal interruption to their daily tasks, and without being intrusive and committal like a phone call. If that’s not convincing enough, here are some important stats on texting leads:
- 95% of text messages are opened and responded to within 3 minutes of being delivered (SMS comparison)
- In 2020, businesses have increased their spend on text marketing automation platforms by 56% (SMS comparison)
- Only 6% of salespeople are texting their leads (Ascend2)
Texting leads will create a much more personal, trustworthy relationship and prompt response. Not only that, but your prospects will feel more comfortable and be able to respond at their own pace. By adopting SMS and partnering with Matte Meehan Consulting and a 24/7 modern contact center like Verse.io, an exterior home remodeler can achieve more effective communication with customers and make more sales. With their smart cadence and a powerful combination of AI and human concierges, Verse monitors and records which communications work best for your customers along with the best time and day to communicate with them. Verse continues to follow up with leads until they can qualify them and set an appointment for your sales team.
Bottom line, texting leads is the most effective way to communicate with your prospective customers. Contact us to learn more about preferred pricing for small to midsize companies. Stay ahead of the competition and start leveraging text today.