One of the biggest challenges all business face, especially those with a physical location, is expanding your reach to attract new customers. If you have great products, or offer excellent services, shouldn’t the customers just come on their own? Sadly, this is not often the case, but with the right mix of marketing efforts, you can attract new clients who will become raving fans.
All businesses, even those in highly trafficked locations, need to have an online presence. If you don’t have a Google Business Profile (GBP), this is an excellent place to start so you can stop leaving easy money on the table. What is a Google Business Profile, you ask? Previously known as “Google My Business,” a GBP helps customers discover the products and services you provide, easily contact you, and find your location. It allows you to manage how your business shows up across all Google products, including Maps and Search. There are three main benefits:
- Allows you to maintain accurate information about your business online: Your profile can list your hours, website, phone number, location, etc., and the mobile app makes it easy to make changes to your profile on the fly.
- Makes it easy to inform and educate customers: Not only does it give you a place to collect and respond to customer reviews, but you can also post photos of your business and the products and/or services you provide.
- Attracts new customers: New customers are more likely to find your business online via GBP since it is part of the Google family. If you are considering online ads, it makes creating location-based ads much easier too.
At Matte Meehan, we realize that marketing is often a challenge for many business owners. That is why we help our customers create a powerful profile and manage it for them so they can focus on serving their customers. Our partner, RevLocal, has years of experience helping small businesses get noticed and grow, and our clients benefit from their best practices not only with GBP but also Google ads, social media, and other online opportunities.
How do we know this works? I’m glad you asked. Take a look at two of our client success stories.
Home Improvement Business
Before we started working with this New Jersey-based company, they had very little online awareness or activity. In the four months since we have been working with them, they have substantially increased their awareness (how many people find them online), the number of times they are considered (number of people who spend time looking at the ad and consider the company as an option), and the decision count (people that click on the ad). In fact, they have gotten eight appointments so far, three of which have led to $25k in sales with others still in the works.
Martial Arts Gym
We have seen excellent results with this client too. Gyms live or die on new memberships. This local martial arts gym has gone from one or two new members each month to six or eight, which translates to thousands of dollars in recurring revenue each month.
If you are interested in learning more about what we can do for your business, reach out to set up a no-obligation phone call so we can learn more and share a bit about what we can do for you too.