Branding Process For The Home Remodeling Industry.
Set Your Company Apart And Close More Sales.
To survive in the exterior home remodeling business, you need to stand out from the competition. But in such a crowded industry, how do you uncover your deliverable claim of distinction to set your company apart and close more sales?
That’s where a branding agency that specializes only in home remodeling comes in. Exterior home remodeling brand experts Sean Meehan and Tom Matte understand the razor thin profit margins businesses like yours operate on. They also know dedicating money for marketing budgets can be difficult. That’s why they’ve brought their proprietary, soup-to-nuts Brand-X process to exterior home installers like you so you can stand out from the crowd and be two steps ahead of your competitors when you meet with homeowners.
What Is A Brand And Why Does It Matter?
It all starts with a brand!
Your brand is your desirable, deliverable claim of distinction. It is what separates you from the competitors, what makes you extraordinary, and, it’s the cornerstone of every aspect of your organization's communications. Your brand provides a clear reason for clients to do business with you.
It all starts with your brand! A successful brand is:
Focused: Concentrates on one or two key attributes of the organization
Distinctive: Centers on attributes that cannot (or are not) claimed by the competition
Deliverable: Describes a reality of your daily operations and customer’s experience
Desirable: Appeals to your target audience (both internal and external)
Sustainable: Can be delivered consistently over time
A brand is not an advertising slogan or tagline that changes seasonally. Rather, a brand is long term positioning that rarely changes. Think of our branding process as a blueprint to help gain market share and close more deals!
Our Process
Our Brand X process, and resulting Brand X report, will give you everything you need and serve as a cornerstone for all your future marketing messages to keep your entire exterior home remodeling business on the same page. Deliverables include:
Clear Definition
A clear definition of who you are and what makes you unique
Marketing Messaging
Keywords to use during marketing and sales presentations
Social Media Messaging
Messaging for your social media profiles
Unique Difference
A tagline to sum up your unique differentiator