It Starts With A Brand Roadmap! An overall exterior home remodeling brand strategy and clearly defined tactics are vital for success in any form of business branding. But without action, even the best plans have no value. Action transforms thinking and ideas into reality; a reality that can be experienced, reviewed, measured and improved.
In its simplest form, brand strategy is simply that – a strategy. A good brand strategy is, after all, built around a clearly defined “deliverable claim of distinction.” An experience that we want customers to have when interacting with our exterior home remodeling business. Without that sustainable experience, there is no brand. Strategy and action are both essential for brand building. And it all starts with a brand roadmap which clearly defines where you want to go.
We see it all the time across the exterior home remodeling industry: a brand strategy is approved and the marketing director or business owner needs to assign resources, get buy-in and assign tasks to multiple functional areas to turn the brand strategy into an experienced reality. The barriers often faced, combined with the ongoing business pressures, can lead the business owner and marketing director to settle for sub-optimal plan execution that doesn’t deliver the experience defined in the brand strategy. To overcome this obstacle, we include a brand roadmap in our branding process. The roadmap helps an exterior home remodeler identify the internal and external initiatives and resources that are necessary to deliver the experience defined by the brand strategy. It enables the business owner/marketing director to start executing immediately with clear priorities and assigned resources. It’s the first actionable step and the foundation for the rest of the branding and marketing process. Contact us if you want to learn more.