- Expand your digital marketing footprint. Become more effective at differentiating your business from that of your competition. Consider utilizing home service pages, including, Angi’s, Home Advisor, and Yelp. Half of our clients think Yelp is worthless and the other half swear by it. The truth is, to be successful on any of these platforms takes time, effort, and energy, but it can lead to greater brand awareness as well as new leads and more business. Do some homework and see what platform is right for you. A website and a Google Business page is a must but having a presence on these home services pages expands your digital footprint. As a home remodeler, it’s much more than simply trying to get enough leads to keep your crew busy.
- Rethink your product mix. How does your product mix compare to the competition in your area? Are you losing roofing bids but landing siding estimates? If your closing 40% of your siding estimates and siding is also your highest profit margin product, then maybe it’s time to focus those marketing dollars on promoting siding over roofing. Either way, look at the data in your CRM. It tells a story that sometimes business owners don’t have time to slow down and review. Business owners all have limited marketing dollars. Choosing where to spend them should be a significant focus in your business plan. That doesn’t mean that you can’t make changes if your plan isn’t getting the return you want, but be patient marketing takes time.
- Stop profit leaks. Every exterior home remodeler loses profit through profit leaks. The most common include estimating mistakes, incorrect pricing strategies, and change order errors. A good way to get ahead of this problem is with Paradigm Vendo™. Vendo is a digital selling solution that lets in-home sales professionals streamline selling – from appointment scheduling to contract signatures. They understand your competitive challenges, sales processes, and customers. Paradigm Vendo can drive even more success throughout your sales channels. From top to bottom, inside or out, Paradigm Vendo has the digital selling capability to handle the home improvement products you sell.
If you need assistance or more information please reach out. We can help with all your sales training, lead generation, and marketing needs.