It’s been proven time and time again that word of mouth advertising is the most valuable asset for local businesses. That’s why you want to make sure every customer has an experience worth talking about and, hopefully, sharing with others. But did you know that 72% of customers say that seeing a positive review helps improve their trust in a local business?
Positive online reviews will benefit your exterior home remodeling business immensely! Here are some of the benefits.
- Customers trust online reviews: 88% of customers trust online reviews on the same level as personal recommendations. This type of trust will help a potential client pick you over the competition.
- Direct communication to the homeowner: Reviews are a great way to find out what customers really think about your exterior home remodeling company. Find out where you are doing well, and which areas need improvement, with reviews so that every customer feels appreciated for their input in the future!
- Helps retain customers: By encouraging customer reviews on online platforms, you can maintain a positive relationship among your existing customers and boost your reputation as an exterior home remodeler. This year, you install a new roof and next year it’s a new deck or patio.
- Increase sales and number of leads: Studies have shown that online reviews can drive an average of 18% uplift in sales. Showcasing your 5-star customer service through online reviews will directly impact your bottom line!
- Perfect your customer service experience: Providing a 5-star customer service experience doesn’t end with the install, nailing the first-time interaction with a potential client, or using high-quality materials. You also must show good workmanship by maintaining professionalism with homeowners, clearly answering a client’s questions, and being thorough with your roofing process and projects, not to mention staying on budget.
- Claim your business page across all online review platforms: Leave no stone unturned when it comes to making your business accessible online. Listing your business on popular review sites will allow customers to determine what people think about your services with one click of a button. Claim your pages on Yelp, Facebook, Google My Business, Angi’s List, and more so customers have their choice of where they want to leave feedback!
- Request an online review: Your after-sale service plays an integral role in attracting reviews. The best exterior home remodelers don’t stop work once they’re finished with the install; they keep customers engaged through follow-ups to ensure they’re satisfied with the quality of their services. And if the customer is satisfied, the best exterior home remodelers will take the opportunity to ask for a review.
- Boost your positive online reviews by sharing them on social media: It’s crucial for you to share your reviews. Many consumers are looking online for social proof before they make a purchase decision!
- Respond to all online reviews, including the negative ones: When you respond to negative reviews, you show your customers that you take their opinions into account, not just the ones that reflect positively on your business. It showcases your accountability. Provide dissatisfied customers with contact information to help find a solution that works for them, and better yet, give them a reason to stick around. Studies have shown that customers who have a poor experience that is resolved well are more loyal than those that have always had positive experiences.
- Place review badges/links on your business website, on your social media pages and even in your email signature: Customers that are interacting with your company online can quickly gain access to positive testimonials. It also encourages your existing clients into writing a review about how you helped satisfy their needs.
- Leverage an online review management service: You can utilize an online review service like Signpost to engage with positive reviews, handle the negative ones professionally, and attract more positive word-of-mouth!