Is direct mail “old school”? Absolutely. It’s also an effective way to reach your customer. While many people are under the impression that traditional marketing has moved away from direct-mail advertising and transitioned to digital, this is surprisingly not the case! In fact, direct mail is on the rise, with statistics showing that roughly 73% of American consumers prefer direct mail contact from brands due to the increased longevity of reading time they have with it.
Exterior home remodelers who advertise with direct mail can see a real difference when it comes to lead generation.Think about it, you likely target a limited number of zip codes. Direct mail advertising allows you to cater your message to your target area and audience. Your company can customize a special offer and discuss your service with language that matches the demographic you wish to target. This is also a great opportunity to personalize your content which allows your potential customers to get to know your brand. Not to mention, about 42.2% of direct mail recipients either fully read or scan the mail they receive, giving your exterior home remodeling business a chance to shine and stand out from the competition.
From brochures to postcards, catalogs to newsletters, the possibilities of how you go about marketing with direct mail are endless! If you wish to retain current customers by sending informative newsletters on what is trending in the exterior home remodeling industry or desire to promote a special discount on your new siding services to attract potential clientele, direct mailers are a great way to go. They come in a variety of formats and styles that are ideal for packaging your message, your brand, and your special offer.
Exterior home remodeling company services are needed year round. Every season has its own particular services that you want to promote to your customer base. Direct mailers are a great way to educate your customers about what seasonal weather can do to your home if not readily prepared and thus inform customers about the type of services they’ll want to consider from your company. From ensuring customers have their gutters cleared of fall foliage to making sure their roofs are damage-free when spring showers roll around, direct mailers can be customized to promote your business all season long. Talk about a surefire way to keep your exterior home remodeling business growing all year round!
With all these reasons and more, utilizing direct mailers as part of your marketing strategy for your exterior home remodeling business will guarantee that your customer’s eyes are looking at your business. And since they’ve been at home so much during the pandemic (and many still are), it is a great way to get their attention. Contact us today to get started on implementing direct mail for your company and start getting those hot new leads you deserve!