Many successful exterior home remodeling business owners understand that their company’s ability to attract and retain top talent is a key to their success and growth. And having a strong brand is vitally important to attracting – and keeping – new employees. These three stats from Glassdoor demonstrate the power of a strong brand when you want to hire better employees:
- 75% of hiring decision-makers say it’s easier to attract talent when they know about your business, specifically when it comes to your company’s name, product and services.
- 84% of job seekers say a company’s brand reputation as an employer of choice is important.
- 83% of job seekers are likely to research company reviews and ratings when deciding on where to apply for a job.
Equally as important, exterior home remodeling businesses with stronger brands will typically have twice as many applications as their poorly branded competition.
This is a big deal, especially in the unregulated exterior home remodeling market. Nobody wants to work for a business with negative comments on social media or review sites. And no one wants to work for a company that no one has ever heard of either.
But it takes more than having a logo on your website to create a brand that resonates with job seekers. You need to first understand why an employee would want to work for your small or midsize business.
This reasoning, and much more, can be uncovered in a branding session like the ones that we conduct with our clients. It’s a deep dive into your business and we look at what makes you stand apart from your competition. One of the things we’ll focus on are the things that your business brings to the table for employees and candidates – that others may not. What makes your company a great place to work? And how do you communicate that in a way that will resonate with new employees and customers alike?
All exterior home remodeling businesses run on tight margins, so you have to be budget conscious. Compensation ranges from market to market and simply paying employees more won’t necessarily make them more loyal. That’s why it’s important to focus on other internal brand deliverables, like workplace culture, diversity, remote work, flexible hours and even technology.
If you’re thinking about hiring, having trouble attracting the right candidates, or keeping employees for any length of time, maybe it’s time to take a hard look at your brand messaging. It will pay off in the long run for you, your new employees, and your exterior home remodeling business.